via mobile and in real time, and they look for brands who take corpo- rate social responsibility seriously. An infographic from Reuven Gorsht ex- amines how customers shop, where they get in- formation and what they expect from brands this year. According to the infographic, customers:

Disregard advertising. Seventy-five percent of people don’t believe companies are truthful in advertisements.

Want real-time information. Eighty-nine per- cent of customers say having real-time prod- uct availability would affect their shopping choices.

Pay attention to corpo- rate social responsibil- ity. Sixty-nine percent of customers say they’re more likely to buy from brands that publicly dis- cuss their corporate social responsibility contributions than those that don’t.

 Are mobile. Seventy-three percent of men and 63 per- cent of women don’t go

more than an hour without checking their

phones.

Trust the internet. Ninety-two percent say they have more confidence in information they find online than anywhere else.